Calling all innovators in personal mobility solutions for an ageing population

Do you have an inspirational, life-enhancing idea, prototype, or plan to reimagine how personal mobility options in the UK can better support a rapidly ageing population to stay connected, active, and independent for longer?

If so, there is a £50k-£70k funding opportunity available through AAA members the Design Age Institute who are running a new Mobility Pathfinder Innovation Programme. Interested applicants are encouraged to attend our upcoming virtual briefing session at 11am (GMT) on Tuesday 28 March, introducing the programme, and applications must be submitted by midday on Monday 15 May 2023.

About the Programme

Funded by the UKRI Healthy Ageing Challenge, part of Innovate UK, the UK’s innovation agency, the Mobility Pathfinder Innovation Programme invites innovators, businesses and entrepreneurs from across the UK to propose personal mobility solutions at ideation stage or beyond that are commercially viable, demonstrate creativity and innovation, and can be supported towards market by investment in good design.

Maintaining personal mobility is essential to preventing loss of ability and ensuring we can live independently and stay connected as we age, and there is a pressing need for innovation and scalable approaches that can meet the increasing demand for personal mobility options that are safe, affordable, sustainable and desirable.

Whether on foot or on wheels, seated or standing, good design has the potential to help transform how we socialise, work, and navigate the cities, towns, offices, neighbourhoods and homes of our future selves. 

You can find out more and apply at

Please share: