Independent Age launches campaigning toolkit


They explain how to campaign, include guides about how councils and other bodies make decisions in England and Scotland – and can be used to build a campaign about any issue.

At Independent Age, we speak to older people who face issues in their communities that can have a real impact on their lives. Unfortunately, as much as we’d like to, we can’t campaign on every issue affecting people in later life – but that doesn’t mean that we can’t support older people to take action on the issues that matter to them.

We’ve created our first ever campaigning toolkit – a suite of resources to encourage people in later life to campaign on the issues that stop them enjoying later life to the fullest.

Our new resources aim to build community capacity to challenge and scrutinise decisions made locally. They explain how to campaign, include guides about how councils and other bodies make decisions in England and Scotland – and can be used to build a campaign about any issue. We’ve also created a template letter to decision makers, as well as some top tips for social media to help keen campaigners build their campaign and raise awareness of the issues that matter.​​​​​​​

Reading our resources might not always result in a campaigns win, but if an individual feels more empowered to make change happen in their community and builds new connections in their area – that’s a big deal!

You can download the materials by clicking on the link below.

https://www.independentage.org/campaigning/CampaigningToolkit

Morgan Vine, Head of Policy and Influencing

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