New report predicts surge in number of older people living in water poverty


Independent Age is calling on the UK Government to introduce a single  social tariff in England and Wales to end water postcode lottery 

Almost one million pensioner households in England and Wales could be living in water poverty by 2029/30 if the UK Government doesn’t introduce a single social tariff, according to a shocking new report by charity Independent Age. This is an increase from 2022/23 when there were 750,000 pensioner households living in water poverty. 

The report, “Looking for a Lifeline”, also found that those from racially minoritised groups are more likely to live in water poverty, which is defined as households spending more than 3% of their income after housing costs on water. 

Today, alongside the report launch, Independent Age will be delivering a letter to the UK Government calling for a single social tariff for water in England and Wales to end the current postcode lottery of financial support, and to prevent a surge in water poverty. The charity will also be delivering towels printed with quotes from older people cutting back on their water usage. 

Water bill anxiety 

Ahead of Ofwat announcing its final determinations for the 2024 price review, on December 19th, the new research lays bare the financial anxiety regarding water bills felt by older people living in financial hardship. Yougov polling commissioned by the charity in October showed that 66% of older people (65+) in England with an income of under £15,000 would find it difficult to manage a 20% increase to their water bill.  

Cutting back 

The research found that 40% of older people (65+) in England living on a low income have taken action to reduce their water bill2. When asked about what actions they had taken in the past six months between January and July 2024: 

• 45% said they reduced their washing machine usage 

• 44% said they reduced the amount they were flushing the toilet 

• 30% were using the kettle less 

• 28% were reducing how often they shower  Single social tariff 

Independent Age research has put forward four different models for a single social tariff which could all reduce water poverty. These include a fixed bill reduction, percentage discount, a daily block of free water and a bill cap.  

The introduction of a single standardised social tariff would have widespread support, with 73% of all older people in England and 72% in Wales backing the idea when polled in July 2024. The research found that the different models had the potential to lift between 292,000 and 578,000 older people out of water poverty.  

Now, the charity is calling on the UK Government to take heed of the report, conduct its own research and establish a social tariff to lift everyone out of water poverty, including older people in financial hardship. 

Commenting on the report, Independent Age Chief Executive Joanna Elson, CBE said: 

“It’s extremely concerning to see that without urgent action from the UK  Government, there could almost be one million older households living in water poverty by 2029/30. This can’t be allowed to happen.  

“Living in water poverty means cutting down on washing, laundry, flushing the toilet and boiling the kettle. It’s not right that so many older people feel like they have no choice but to make these cutbacks.  

“Our research shows just how impactful a single social tariff for England  and Wales would be, to support people who don’t have enough money to pay their water bills and to end the current postcode lottery. Where you live shouldn’t dictate how much financial support you receive.” 

Photo by Fran Jacquier on Unsplash

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