“Judge” Rob Rinder’s new Ambassador role to tackle loneliness


TV personality Rob Rinder has become the first celebrity Ambassador for AAA members Two Generations, a social enterprise offering a national Homesharing service. 

Two Generations match older people who have a spare room and can benefit from companionship and support around the house with younger, carefully vetted housemates. Founded in 2018, Two Generations has Homeshares across the UK – supporting older people to remain in their own home, feel safe overnight and enjoy much needed companionship. 

Rob said “No-one should have to go through life feeling isolated or lonely and so many of us have older people in our lives that we may not be able to see as much as we like. The work Two Generations do in transforming people’s later life is really exciting. I look forward to helping grow the awareness of homeshares across the UK and bringing support to people who just need a bit of companionship.”

Sam Brandman, CEO of Two Generations said: “We couldn’t think of a better fit for our service – Rob really cares about people and with his legal background, naturally cares about all the checks and diligence that go into making these matches sustainable for the longer term. Our biggest challenge has been how few people have heard of homeshare and we’re incredibly excited to have Rob on board as an Ambassador to help make people aware of the service.”

Two Generations offers companionship and support services for as little as £99 per month and have bursaries in place so that finance is never a barrier for anyone needing companionship. It’s not just older people that benefit, as their youngest householder is in their 30s living with a disability and supported through Homeshare.

To find out more, visit www.twogenerations.co.uk

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