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“You are old, wrinkled and ugly – Happy Birthday!”
National campaign promotes age-positive birthday cards In an age when Britons are living longer, healthier, and more active lives, and the over 50s are the largest and most influential consumer group in the UK, the Silver Marketing Association is backing a campaign to urge consumers to combat the “crass, offensive, hurtful and negative” messages communicated…
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Four in five older people find road sign ageist, survey reveals
Since the controversial “elderly people” road sign, designed by a child in a drawing competition sign, was introduced over forty years ago, it has repeatedly come under attack for its ageist imagery depicting a physically-challenged couple bent over walking sticks. The Silver Marketing Association, which campaigns for ethical and respectful marketing for older people, has…
