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Reaching the older consumer
How can companies best connect with older consumers – often a target market for their goods and services? AAA member Deborah Stone, Managing Director of Mature Thinking has some helpful advice.
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How images can help those living with dementia engage with life
When we develop severe dementia and our ability to get out in the real world is limited, pictures, writes Deborah Stone, can play a vital role in engagement. But be careful about the images you show…
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Older people’s mental health “being overlooked” through ageism and discrimination
The report, “Mental Health in Later Life” says that ageism and discrimination stop older people from accessing support, with poor mental health often dismissed by health professionals as an “inevitable” part of getting older.
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Securing your retirement finances could mean being flexible at work
Being able to work for as long as you need in order to secure a financially secure retirement could become a lot easier after new employment laws come into force in April, writes Tony Watts OBE. But it will require flexibility from employers as well as employees.
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Four for ‘24: Four types of business who need older employees
By 2040, it’s estimated that 63p in every pound will be spent by someone aged 50 or over in the UK. Yet typically, advertising, marketing and customer support cater to a younger demographic. There’s plenty of research to show that businesses are missing out, says Belinda Basil-Jones, Director of Partnerships and Insights at AAA members…
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Big increases in how much you will need for retirement
New figures released by the Pensions and Lifetime Savings Association (PLSA) show that the amount we need to save for our retirement has shot up in the last year. Richard Collinson, CEO of Retire Easy, runs the rule on the sums… and explains how to find out if you are on track.
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In search of a safer Internet for older people
How one retirement living provider, AAA member ExtraCare Charitable Trust, is actively keeping its residents safe by educating their residents on the risks they may face online.
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How can all generations thrive in multi-age workplaces?
Intergenerational workforces are increasingly common as people live and work longer. Steve Butler of AAA members Punter Southall, says businesses can exploit the breadth of knowledge and experience they bring.
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Explaining dementia to children
“Why doesn’t granny know me anymore?” This is the sort of question that a young child might ask when a grandparent is affected by dementia. Professor June Andrews explains how you can help young people in your family understand the condition.
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Breaking down the taboos around terminal illness
A new book, “Going Gentle” by Dr Philip Graham, explores some of the key issues around a topic that all of us, at some point, have to face up to – and offers practical advice based on the experiences of those who have lost loved ones. Review by Tony Watts OBE
