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Category: News

Travel the big winner at this year’s Silver Marketing Awards

While there were category wins for Stannah, CareUK and the RSPCA at this year’s Silver Marketing Awards, there was a clear story to tell about which industry is hitting the brief best when it comes to marketing to the over 50s demographic.

August 11, 2025
The power to change lives… by improving electrical safety

Care & Repair Cymru, in partnership with Electrical Safety First, have published a new report exploring the impact that improving electrics can have on the lives of older people in Wales.

August 8, 2025
Understanding dementia: a novel approach to cut across the generational divide

How do you help children understand about someone in their family who has dementia? A leading figure in later life housing and care has found a novel way to bridge the divide… with a detective story. Review by Tony Watts OBE

August 7, 2025
Launch of simple device to build leg strength in the elderly – reducing frailty and preventing falls

Falls are estimated to cost the NHS more than £2.3 billion per year. Now, a simple and inexpensive exercise device is being launched which the inventors say could radically reduce those statistics.

August 4, 2025
Ageing Better: “Up to 885,000 people deprived of accessible home opportunity due to government delay”

July 29 2025 marks three years since the previous government committed to raising accessibility standards on all new homes in the country, yet have failed to do so. New analysis reveals how many more people could be living in accessible homes, had the government raised the standards as it had promised.

July 30, 2025
Age UK: “2.4 million digitally excluded older people at risk of being left behind”

New analysis for Age UK has found that 2.4 million (19%, nearly one in five) older people have limited use of the internet – using it less than once a month or not at all.

July 30, 2025
London councils improving offline access to vital services – but gaps and unmet needs remain

A new report from Age UK London shows that more local authorities in the capital have made it possible for residents to access essential services without having to apply online.

July 23, 2025
Extreme summer heat “could lead to more than 5,000 UK deaths this year”

Statistical analysis by The Centre for Ageing Better shows this summer has had more extreme temperatures and more heat health alerts than at the same time in 2022 – a year in which a high number of excess deaths from heat were recorded.

July 21, 2025
Dementia, loneliness and overnight security concerns prompting homeshares

The Homeshare Association has published its latest Homeshare Report 2025 which reveals an invaluable insight into the key factors that are steering a growing interest in homeshare arrangements.

July 18, 2025
UK public “overwhelmingly supports action for older people in poverty”

New polling commissioned by charity Independent Age, reveals that 82% of people think the UK Government should be providing more support to older people.

June 18, 2025

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